How Trump’s Tariffs Could Impact the Camera Industry—Separating Fact from Clickbait


Before addressing the details, let me clearly state that I strongly oppose exploiting global disruptions to drive profits, especially within photography media. While we are a small business and genuinely appreciate it when our readers click affiliate links, using fear tactics to prompt premature camera purchases is unethical. Unfortunately, some larger competitors are currently employing such tactics—not just out of greed but due to a fundamental misunderstanding of global trade. I’ll try to summarize the situation concisely, but please bear with me if some points require additional depth or explanation.

As someone experienced with global business, politics, and trade law, I can confidently say that companies anticipated these tariffs well in advance. Camera manufacturers responded by shipping as much inventory to the U.S. as possible before the tariffs took effect. Whether or not we like to admit it, American consumers represent a huge market opportunity; therefore, the U.S. often receives supply-chain priority, partly explaining recent overseas shortages. Of course, not every company navigated this challenge equally well, and ongoing supply-chain disruptions only complicated the situation further. Thankfully, recent efforts by manufacturers to diversify their production locations will help mitigate long-term risks.

Given the current political climate—and particularly the unpredictability associated with President Trump—it remains possible that these tariffs could be short-lived. If tariffs persist, however, manufacturers have several strategies at their disposal to minimize consumer price increases. One common method is to intentionally delay or “slow-roll” the launch of new camera models. This approach allows companies to achieve lower manufacturing costs over time through increased scale and production efficiencies. In the short term, manufacturers may absorb some tariff-related expenses themselves to maintain consumer goodwill. Nevertheless, if tariffs remain long-term, any short-term price relief will likely be offset by higher pricing in future product generations.

Another potential strategy involves relocating production to countries with lower tariff rates or even to the United States, a move that would likely attract government incentives and political favor. Such major operational shifts require time and careful planning, further incentivizing manufacturers to slow the pace of new product releases. Companies understand that significantly increasing prices could stifle the growing enthusiasm for photography gear among consumers, so careful negotiation and strategic planning have already begun.

Ultimately, camera manufacturers prefer to stay out of political controversies and are motivated to maintain positive relationships with their customers. While slight price increases may occur as existing inventories are depleted, catastrophic price surges or severe product shortages are unlikely in the immediate term. The real impact of sustained tariffs—should they persist—would most likely be felt in subsequent product generations, when manufacturers’ ability to absorb tariff-related costs becomes significantly more limited.

If you’ve been persuaded into panic-buying and your purchase stretches your budget, it might be wise to reconsider and perhaps cancel your order. However, if you were already planning to purchase a camera soon, securing your current price could be beneficial. If you choose to proceed with your purchase, we would genuinely appreciate your support by using one of our affiliate links. We deeply value this community and always strive to maintain your trust. Thank you for reading.

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Sigma 150-600mm f/5-6.3 DG OS HSM Contemporary For Canon EF Discontinued


The Sigma 150-600mm f/5-6.3 DG OS HSM Contemporary for Canon EF mount is discontinued overseas, and retailers are pretty much out of stock, but there are a few left on Amazon.

  • Kitamura Camera: On sale now
  • Map Camera: Discontinued products, in stock
  • Bic Camera: Production discontinued
  • Yodobashi Camera: Discontinued

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Canon Goes Retro With The Canon AE-1 Digital


Canon AE-1 Digital:
B&H Photo / AmazonMoment / Adorama

Canon has redefined the boundaries of retro design and modern innovation with the all-new Canon AE-1 Digital. Canon finally joined the retro digital camera phenomenon—which started with the Fujifilm X100—by updating the legendary Canon AE-1 for the digital age. Unlike the Fujifilm X100, the Canon AE-1 Digital is a flagship camera with features that not only rival but exceed the specifications found in Canon’s current lineup. Canon held nothing back with the AE-1 Digital, and they are playing to win.

Introducing the All-New Canon AE-1 Digital
Canon has redefined the boundaries of retro design and modern innovation with the all-new Canon AE-1 Digital. Canon finally joined the retro digital camera phenomenon—which started with the Fujifilm X100—by updating the legendary Canon AE-1 for the digital age. Unlike the Fujifilm X100, the Canon AE-1 Digital is a flagship camera with features that not only rival but exceed the specifications found in Canon’s current lineup. Canon held nothing back with the AE-1 Digital, and they are playing to win.

Unmatched Imaging Excellence
60.2MP Full-Frame CMOS Sensor: Capture every detail with a groundbreaking sensor that pushes the limits of resolution, ensuring stunning clarity and vibrant color reproduction.
Next-Generation DIGIC X Processor: Experience lightning-fast performance and exceptional image quality, even in the most challenging shooting conditions.

Revolutionary Autofocus & Shooting Speed
Dual Pixel CMOS AF II: Featuring 1,053 selectable autofocus points, this system guarantees razor-sharp focus on every subject, even at high speeds.
Advanced Eye AF: Intelligent human and animal detection ensures your subjects remain in perfect focus—every time.
12 fps Continuous Shooting: Never miss a moment with rapid-fire capture, complemented by a silent electronic shutter for discreet operation.

Cinematic Video Capabilities
8K Video Recording at 60p: Set a new standard in digital filmmaking with ultra-high-definition video that brings your creative vision to life.
5-Axis In-Body Image Stabilization: Achieve smooth, shake-free footage regardless of the shooting environment.

Iconic Retro Design Meets Modern Innovation
Timeless Aesthetics: A meticulously crafted, all-metal chassis with tactile analog control dials pays homage to Canon’s rich heritage.
Fully Articulating Touchscreen & 0.5″ OLED EVF: Enjoy an intuitive interface and crystal-clear electronic viewfinder that offer real-time clarity and vibrant detail.
Weather-Sealed Durability: Built to withstand the elements, making it your ideal companion for any adventure.

Seamless Connectivity & Customization
Integrated WiFi, Bluetooth, & NFC: Instantly share your work and control your camera remotely, ensuring you’re always connected.
Customizable Control Interface: Tailor your shooting experience with intuitive menus and adjustable settings that combine classic photography with cutting-edge digital precision.

Canon AE-1 Digital isn’t just a camera—it’s a revolution. With its unparalleled blend of retro charm and state-of-the-art technology, this flagship model stands as Canon’s most ambitious creation yet. Get ready to experience the future of photography, where every shot is a masterpiece and every moment is captured with legendary precision.

Coming soon—prepare to redefine your creative journey with Canon AE-1 Digital.

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DA: SIGMA 18-50mm F2.8 DC DN | Contemporary – Well Rounded


SIGMA 18-50mm F2.8 DC DN | Contemporary:
B&H Photo / Amazon / Adorama

Dustin Abbott published his full review of the Fujinon GF500mm f/5.6 R LM OIS WR, which you can read in full here or check out the pro/cons below:

Pros:

  • Fantastic job porting to Canon
  • Extremely compact and lightweight
  • Nicely made with a weather sealing gasket
  • Useful focal range with constant F2.8 aperture
  • Great autofocus performance
  • Good video AF performance
  • Minimal focus breathing
  • Good sharpness across zoom range
  • Nice bokeh in most situations
  • Fairly good coma performance
  • Nice build and handling than RF lenses

Cons:

  • No optical stabilizer
  • Fairly strong barrel distortion at 18mm
  • Some ghosting in certain lighting conditions
  • Flare for RF lens mount slightly interferes with MF ring

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More Canon EOS V Cameras To Come


Canon EOS R50 V: B&H Photo / Amazon / Adorama
Canon PowerShot V1: B&H Photo / Amazon / Adorama

It sounds like the Canon EOS R50 V and PowerShot V1 are just the start and that Canon will be announcing more V cameras in the future. Canon could release a Canon EOS R6 V in the not-too-distant future.

In the official introduction of EOS R50 V, the last sentence is:

Know that this is just the beginning of the new Canon EOS V series
(Know that this is just the beginning of the new Canon EOS V series!)

It seems that Canon will continue to launch more EOS RV products in the future!

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Canon 50mm F1.5 and 32mm F0.75 Patents Found


Patents for a Canon 50mm F1.5 and Canon 32mm F0.75 lens were found

overview

  • [Publication number] P2025040503
  • [Release date] 2025-03-25
  • [Title of invention] Optical system and imaging device
  • [Application date] 2023-09-12
  • [Applicant]
    [Identification number] 000001007
    [Name or company name] Canon Inc.
  • A compact optical system and an imaging device having high optical performance over a wide focus range are provided.
  • [Background Art]
    [0002]
    In recent years, the importance of miniaturizing optical systems has increased due to the spread of smartphones and the shift from single-lens reflex cameras to mirrorless cameras in the high-end camera market. Patent Document 1 discloses a compact optical system (polarized reflective imaging system) equipped with a polarizing element and a half mirror.
  • [0004]
    The optical system disclosed in Patent Document 1 has a dark F-number of 2.85. Because the polarized reflective imaging system has a structure in which the amount of light when randomly polarized light is incident is 1/8, it is necessary to make the F-number brighter than that of a normal optical system. In addition, the optical system disclosed in Patent Document 1 does not have good aberrations when focusing and cannot increase the shooting magnification, so it is not possible to achieve high optical performance over a wide focus range.
  • SUMMARY OF THE PRESENT EMBODIMENTS [0005]
    It is therefore an object of the present invention to provide a compact optical system having high optical performance over a wide focus range.
  • EFFECT OF THE PRESENT DISCLOSURE
    According
    to the present invention, it is possible to provide a compact optical system having high optical performance over a wide focus range.


Example 1

  • Focal length: 48.00
  • F-number: 1.50
  • Half angle of view: 24.26
  • Image height: 21.64
  • Back focus: 0.10


Example 2

  • Focal length: 32.00
  • F-number: 0.75
  • Half angle of view: 24.37
  • Image height: 14.50
  • Back focus: 0.10


Example 3

  • Focal length: 32.00
  • F-number: 0.95
  • Half angle of view: 24.38
  • Image height: 14.50
  • Back focus: 0.10


Example 4

  • Focal length: 21.65
  • F-number: 0.95
  • Half angle of view: 33.81
  • Image height: 14.50
  • Back focus: 0.11


Example 7

  • Focal length: 17.38
  • F-number: 0.95
  • Half angle of view: 39.84
  • Image height: 14.50
  • Back focus: 0.10


Example 15

  • Focal length: 100.00
  • F-number: 2.00
  • Half angle of view: 7.70
  • Image height: 13.52
  • Back focus: 0.10


Example 24

  • Focal length: 35.50
  • F-number: 0.95
  • Half angle of view: 31.36
  • Image height: 21.64
  • Back focus: 0.10


Example 25

  • Focal length: 50.00
  • F-number: 0.95
  • Half angle of view: 23.40
  • Image height: 21.64
  • Back focus: 0.10

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