Tamron FY2025 results: softer profits, but a bigger RF push coming


Tamron has published its latest full-year financial results (FY2025, year ended December 2025), and while the company’s profits were down year-over-year, the biggest takeaway for Canon shooters is strategic: Tamron says it’s aiming to launch 10+ new lenses per year starting in 2026 and continues to highlight Canon RF as part of its multi-mount expansion.


Tamron FY2025: the numbers (high-level)

  • Revenue: ¥85.071B (–3.8% YoY)
  • Operating profit: ¥16.638B (–13.4% YoY)
  • Ordinary profit: ¥16.699B (–13.5% YoY)
  • Net profit attributable to owners: ¥11.761B (–19.0% YoY)

According to Tamron’s own commentary in its earnings materials, a key headwind was a major decline in photo OEM shipments/orders alongside broader market sluggishness, while costs and investment (including development) also weighed on results.

Canon-related note: Tamron does not attribute OEM changes to any specific customer in its public slides. That said, OEM lens suppliers tend to rise/fall with the ordering cycles of the biggest camera companies, so it’s a metric worth watching for the overall interchangeable-lens ecosystem.


Why Canon RF shooters should care: “10+ new lenses” and RF is still under-served

In the same materials, Tamron outlines a plan to increase lens releases to 10+ new products per year in 2026. It also shows how uneven Tamron’s current mount coverage still is—Canon RF remains at the very beginning compared to Sony E and Nikon Z.

Right now, Tamron’s autofocus RF lineup is APS-C focused and includes two lenses:

That “only two lenses” reality is exactly why a ramp to 10+ launches per year could matter a lot—especially if Canon continues to allow more third-party autofocus development on RF.


Canon context: Canon keeps pushing high-end RF, leaving value gaps wide open

Canon’s own RF lineup continues to expand (especially at the premium end), which is great for pros—but it also makes space for third parties to compete hard on price-to-performance, particularly in the “everyday zoom” and “compact telephoto” categories.

If Tamron’s release cadence really accelerates, the most important question for RF shooters becomes:

Will we see more third-party full-frame RF autofocus lenses, or will expansion remain mostly APS-C?


Lenses Tamron (and others) should make for Canon RF next

Below is a practical wish list based on (1) what Tamron already makes successfully on other mounts, and (2) where Canon RF still has obvious pricing and lineup gaps.

1) Full-frame f/2.8 zoom “value trinity” (the instant best-sellers if RF full-frame opens up)

2) The “one lens travel zoom” that RF users love (huge demand)

3) APS-C RF lenses that already exist (and matter for EOS R7 / R10)

4) Telephoto workhorses RF shooters would jump on (especially at Tamron pricing)

5) RF-S “fast everyday zoom” and prime lineup (what Canon crop bodies need more of)

6) Macro: a classic Tamron strength Canon RF could use more of

7) Affordable stabilized primes (a “value lane” Tamron has owned before)


What to watch next

Tamron’s plan to increase releases to 10+ new lenses per year is the clearest sign yet that the company wants more share in the mirrorless era. For Canon RF, the opportunity is obvious: Tamron currently has only two RF autofocus lenses, both APS-C, leaving plenty of room to expand.

The big question is how far Canon opens the door—especially for full-frame RF autofocus. If that happens, the “Tamron classics” (28-75/2.8, 70-180/2.8, 28-200, 35-150, and long tele zooms) would be immediate, high-impact additions for Canon shooters who want strong performance without L-series pricing.

Posted in 3rd Party Lenses | Tagged | 1 Comment

Canon RF 14mm f/1.4L Supply Shortages Announced


Canon RF 14mm f/1.4L: B&H Photo / Amazon

Thank you for your continued patronage of Canon products.

We are currently experiencing delays in delivery for the following products due to the large number of orders we have received. We apologize for any inconvenience this may cause to our customers and business partners. We will continue to take measures to ensure a stable product supply so that we can deliver products as soon as possible. We appreciate your understanding.

Note

Product name Supply
  • RF14mm F1.4 L VCM
We plan to ship the products in order, but delivery may take longer than usual.
  • RF45mm F1.2 STM
We plan to ship the products in order, but delivery may take longer than usual.
  • Lens Hood ES-73B
We plan to ship the products in order, but delivery may take longer than usual.

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Canon Saving Sunday


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Lenses
Full Frame
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APS-C
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Canon EOS R5 Officially Discontinued Overseas


The Canon EOS R5 is now officially discontinued in Hong Kong. There are some Canon EOS R5 still available from B&H Photo and Amazon.

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Canon PowerShot G7 X Mark III “30th Anniversary Edition” Announced


Canon PowerShot G7 X Mark III “30th Anniversary Edition”:
B&H Photo / Amazon

Canon’s PowerShot Compact Digital Camera Turns 30

Limited Edition PowerShot G7 X Mark III Camera Available

MELVILLE, N.Y., February 4, 2026 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc. celebrates that 2026 marks the 30 year anniversary of Canon’s PowerShot compact digital camera. To commemorate this anniversary, a limited edition PowerShot G7 X Mark III camera with a limited color body design and 30 year anniversary logo is currently scheduled to be released in April 2026.

Since the launch of the original PowerShot 600 in July 1996, PowerShot has expanded its lineup to meet the diverse needs of its users. The PowerShot line, which was developed with the aim of making it easy for users to enjoy high-quality still images and video, is popular among a wide range of users, from camera beginners to amateurs, and as of February 2026Footnote1over 200 PowerShot cameras in the Americas have been released.

Currently, Canon offers a wide range of products tailored to each user’s lifestyle, including the G Series, which combines a compact, lightweight body with high image quality and multiple functions, the V Series, which allows users to enjoy full-fledged video recording with ease, and the SX Series, which offers high-magnification zoom.

Canon will continue to contribute to the further development of photographic and imaging culture by pursuing advanced technologies and high expressivity in response to user needs within the PowerShot line.

PowerShot 30 Anniversary Edition Available
To celebrate 30 years of PowerShot cameras, a limited edition version of the PowerShot G7 X Mark III camera is scheduled to be available later this year. The 1.0 inch PowerShot G7 X Mark III is a compact digital camera featuring a stacked CMOS sensor with approximately 20.1 million effective pixelsFootnote2 and a large aperture and bright 4.2 x optical zoom lens for versatile video expression. In addition to still image capture, the “Video Blog” mode, which is specialized for Vlog shooting, enables comfortable video capture. This limited edition model uses a unique color “graphite” for the camera body and the front ring has a diamond knurling to create a design that combines luxury and quality. In addition, the 30 year anniversary logo is printed on the body to create a special feeling suitable for limited edition models.

Availability
The PowerShot G7 X Mark III Graphite Kit – PowerShot 30th Anniversary Limited Edition

Camera, which will be available with a Limited Edition Peak Design Cuff Wrist Strap and a 32GB SD card, is currently scheduled to be available in April 2026 for an estimated retail price of $1,299.00Footnote3. For more information about Canon’s latest innovations and products, please visit www.usa.canon.com.

Select Key Models in PowerShot History

Product name Launched
PowerShot 600 July 1996
PowerShot A5 April 1998
PowerShot Pro70 November 1998
PowerShot S10 October 1999
PowerShot G1 October 2000
PowerShot S100 DIGITAL ELPH May 2000
PowerShot SD100 May 2003
PowerShot TX1 March 2007
PowerShot SX100 IS October 2007
PowerShot E1 September 2008
PowerShot D10 May 2009
PowerShot N April 2013
PowerShot V10 June 2023
  1. Number of models in the United States of America.
  2. The total number of pixels is approximately 20.9 million.
  3. Pricing, specifications and availability are subject to change without notice. Actual prices are set by individual dealers and may vary
  4. Based on weekly patent counts issued by United States Patent and Trademark Office.

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Canon RF 14mm f/1.4L and Canon 7-14mm f/2.8-3.5 Fishe Announced


Canon RF 14mm f/1.4L: B&H Photo / Amazon

  • Canon’s brightest ultra-wide-angle (14mm) interchangeable lens for hybrid Photo / Video use.
  • Bright f/1.4 aperture with 11-bladed circular iris for background separation and low light.
  • Extremely lightweight and compact design, complimenting the comprehensive F1.4 L-Series lens
    line-up.
  • A VCM (Voice Coil Motor) powers the primary rear focus unit and is incredibly fast, accurate and
    quiet (great for video).
  • Minimal focus breathing – a hallmark of the Canon hybrid lenses.
  • SubWavelength Structure Coating Air Sphere Coating (ASC) helps to significantly reduce ghosting
    and flare.
  • High image quality as the first ultra-wide-angle lens featuring (1) Fluorite element, along with (1)
    BR (Blue Spectrum Refractive) Optics element, 1 UD (Ultra Low Dispersion) element, and 3 GMO
    (Glass Molded Optics) aspheric lenses to minimize chromatic aberration and for incredible quality
    from edge-to-edge.
  • Featuring an Iris ring for manual iris control during video capture, Lens function button, Control
    Ring and support for rear cut filters.
  • L-series reliability, with dust- and weather-resistant sealing and fluorine coating


Canon 7-14mm f/2.8-3.5 Fisheye: B&H Photo / Amazon

  • Introducing the new Canon ultra-wide-angle zoom (7-14mm) lens – the ultimate creative tool for extreme close-up action imagery with unique distortion, and extraordinary perspectives.
  • World’s first fisheye zoom lens that covers a 190-degree angle of view.*
  • Can achieve both “circular” fisheye imagery (at 7mm Wide position) and “full frame” diagonal fisheye (at 14mm Tele position) imagery.
  • Variable aperture lens support f/2.8 at the widest angle and f/3.5 at the telephoto setting.
  • Built-in support for use of EF-to-EOS R mount adapter drop-in filters (Clear, CPL, V-ND).
  • High image quality featuring 5 UD lens elements, 2 replica aspheric elements.
  • Reduced ghosting and anti-reflectivity with Air sphere coating (ASC).
  • Leadscrew-type STM focus drive with minimum focusing as close as 5.9-inches.
  • Enhanced operability for photo and video with dedicated Lens Function button, Control Ring,
  • Zoom limit/Lock switch, Iris ring, and a practical size and weight.
  • EOS VR System application support for monoscopic VR shooting.
  • L-series reliability, with dust- and weather-resistant sealing and fluorine coating

Canon Continues Wide Angle Optical Excellence with Launch of RF7-14mm F2.8-3.5 L Fisheye STM Zoom Lens and RF14mm F1.4 L VCM Prime Lens

MELVILLE, N.Y., February 4, 2026 — Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the launch of the RF7-14mm F2.8-3.5 L Fisheye STM zoom lens and the RF14mm F1.4 L VCM prime lens. Building on Canon’s legacy of innovative optics, these new RF-mount lenses expand the diverse lineup for professional photographers, videographers, and hybrid creators. The RF7-14mm F2.8-3.5 L Fisheye STM zoom lens introduces the world’s widest angle zoom lensFootnote1 with a 190° field of view, ideal for dynamic fisheye imagery in sports, landscapes, and virtual reality. The RF14mm F1.4 L VCM prime lens delivers Canon’s brightest ultra-wideFootnote1 angle interchangeable lens ever produced, a 14mm lens with a bright f/1.4 aperture, perfect for astro, architecture, and video applications.

Canon RF7-14mm F2.8-3.5 L Fisheye STM zoom lens redefines versatility in ultra-wide angle fisheye imaging. Continuing the heritage of the groundbreaking EF 8-15mm f/4L Fisheye USM, the world’s first fisheye zoom lensFootnote2, this new RF lens pushes boundaries further for professionals seeking impactful, distorted perspectives. It supports a wide range of unique use cases including sports, landscapes, starscapes, video, and virtual reality.

Key features include:

  • Canon’s widest single lensFootnote3 with a maximum 190° field of view, achieving both circular 190° fisheye at 7mm (wide), and diagonal 180° fisheye at 14mm (telephoto), with its’ 7-14mm zoom range.
  • Variable maximum aperture of f/2.8 at 7mm (wide) and f/3.5 at 14mm (telephoto), brighter than its EF predecessor for enhanced low-light performance and background separation.
  • Built-in support of Canon EF-to-EOS R mount adapter drop-in filters (Clear, CPL, Variable ND) plus Lens Lock/Limit, Lens Function button and Control Ring.
  • High image quality with 5 UD lens elements, 2 replica aspheric lenses, and Air Sphere Coating (ASC) applied in 3 locations to reduce ghosting.
  • Leadscrew-type STM focus drive with position sensors for smooth, video-capable operation and reduced focus breathing (0.4% at wide, 1.5% at tele).
  • Fisheye images shot with the RF7-14mm F2.8-3.5 L STM zoom lens can be converted using Canon EOS VR Utility for viewing on a PC or head-mounted display. Conversion of 2D VR images is possible with cameras such as: EOS R5C, EOS R5 Mark II, EOS R5, EOS R6 Mark II.

This lens appeals to professional photographers and videographers seeking dynamic imagery and VR studios desiring a lens for monoscopic shooting, offering wider angle zoom, brighter aperture, and more video capabilities than the EF 8-15mm.

The Canon RF14mm F1.4 L VCM prime lens empowers professional photographers, and hybrid creators with Canon’s brightest ultra-wide-angle interchangeable lens ever produced, an extremely compact and lightweight ultra-wide lens with incredible optical performance. Updating the legacy of the EF 14mm f/2.8L II USM, this lens provides ultra-wide angle views with a fast f/1.4 aperture and controlled distortion and rectilinear characteristics from the center to image. It’s designed for pro still photographers capturing landscape, astro, and starscape imagery, as well as architectural and real estate shooters, and videographers and time-lapse creators.

Key features include:

  • Canon’s brightest ultra-wide-angle (14mm) interchangeable lens for hybrid Photo / Video use.
  • Ultra-wide 14mm prime with f/1.4 aperture for outstanding low-light performance and background separation, brighter aperture than the EF 14mm f/2.8. Dual VCM (Voice Coil Motor) focusing for fast, precise autofocus in photo and video, with reduced focus breathing (3.0%, or 2.3% up to f/20).
  • Compact and light weight at 4.4” (L) x 3.0” (D) and just 1.27lbs, providing a similar size, weight and design complimenting the comprehensive F1.4 L-series lens series (RF20mm/24mm/35mm/50mm/85mm F1.4 L VCM lenses).
  • Amazing optics for high image quality and sharp rendering of point light sources with Canon’s first Fluorite element in an ultra-wide-angle lens, and featuring BR Optics, 1 UD lens, and 3 GMo aspheric lenses, plus Sub-wavelength coating in 1 location and Air Sphere coating in 2 for minimized ghosting.
  • 11-blade aperture for smooth, circular bokeh.
  • Iris ring compatible with EOS R1, EOS R5 Mark II, and EOS R6 Mark III cameras; plus Lens Function button and Control Ring.

Availability
The Canon RF7-14mm F2.8-3.5 L Fisheye STM zoom lens and RF14mm F1.4 L VCM prime lens are currently expected to be available by the end of February 2026, for estimated retail prices of $1,899.00 and $2,599.00 respectivelyFootnote4. For more information about Canon’s latest innovations and products, please visit www.usa.canon.com.

  1. As of February 3, 2026 according to Canon data
  2. As of August 23, 2010 according to Canon data
  3. Among full-frame lenses manufactured by Canon with a focal length wider than 20mm
  4. Specifications, availability and prices are subject to change without notice.
  5. Based on patent counts issued by the United States Patent and Trademark Office and compiled by IFI CLAIMS Patent Services.

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Posted in Canon Lenses | Tagged , , | 3 Comments