
Phototrend published their annual CP+ 2026 interview with Canon executives Go Tokura, Executive Vice President and Head of Imaging Division, Manabu Kato, Head of IBO Division in charge of products, Kazumasa Yoshikawa, Director of IBO Division in charge of development, Tetsushi Hibi, Director of IBO Division dedicated to optics, and Yoichi Sato, Senior General Manager in charge of product development. You can read the full interview in French here or find a translated summary of the key points below.
1. Canon EOS R6 Mark III – Sensor and Processor Choices
- The EOS R6 Mark III uses an FSI (front-side illuminated) sensor rather than the BSI sensors found in the EOS R5 Mark II and EOS R1
- The DIGIC Accelerator was also omitted from the R6 Mark III
- Canon says both decisions were made to strike the best balance between performance and cost
- The camera still features Dual Pixel CMOS AF and delivers high image quality with good high-speed performance
- Canon believes this represents the right overall balance for an R6-series camera
2. Canon RF 14mm f/1.4 L VCM – Optical Innovation
- The RF mount’s large diameter and short flange distance gave Canon more flexibility in the optical design, including at the edges of the image circle
- The lens uses Canon’s proprietary BR (Blue Spectrum Refractive Optics) element, three aspherical elements, fluorine, and high-end SWC/ASC coatings
- Canon credits advances in manufacturing technology for enabling mass production of such a high-quality lens
3. Canon RF 7-14mm f/2.8-3.5 L Fisheye STM
- Canon says the lens was not designed for any one specific use case in photo or video
- It was intended for creators who want to express their creativity or try something different
- The lens achieves a 190° field of view, a world first, making it well-suited for VR applications
- Two copies of the lens can be combined for full 360° panoramic coverage
4. Canon RF 45mm f/1.2 STM – Compact and Affordable
- Canon achieved the large aperture in a compact form factor by reducing the number of optical elements, which also reduced overall lens diameter
- The use of molded plastic aspherical elements and a geared STM motor helped keep the design compact, light, and affordable
- Canon hints that more affordable, fast-aperture lenses like this will follow
5. RF Lens Roadmap – 6 to 8 New Lenses Per Year
- 2026 marks the eighth anniversary of the RF mount
- Canon has maintained a pace of six to eight new lenses per year and has now surpassed 60 RF lenses in total
- Canon intends to maintain this pace moving forward
- The RF system offers more freedom and flexibility in optical design than the EF system, so Canon theoretically expects an even greater variety of lenses going forward
6. Opening the RF Mount to Third-Party Manufacturers
- Canon says collaboration with third-party lens makers will intensify in the future, though some restrictions tied to Canon’s business strategy may apply
- Canon claims not to be involved in the individual lens development of third-party manufacturers and says they have no idea what third-party lenses may appear in the future
- When asked why third-party manufacturers are only making APS-C (RF-S) lenses and not full-frame RF lenses, Canon says they do not differentiate between full-frame and APS-C in terms of mount access and do not comment publicly on the subject
- Canon says their lens lineup has grown to nearly 70 lenses over seven years, and feedback from users will be factored into future strategy
- Canon will not comment on the content of their contracts with third parties
- When asked if Canon is trying to replace third-party makers with lenses like the RF 45mm f/1.2 STM, Canon says they do not position themselves to comment on or control third-party product decisions, and what Canon develops internally will continue to be handled in-house
7. Canon’s AI Strategy
- Canon’s AI philosophy is to use AI to reproduce reality, never to generate visual content
- Canon wants to apply AI in four key areas: noise reduction, colour correction, aberration and distortion correction, and upscaling
- The three goals of AI use at Canon are: reproducing what is seen with more detail, improving subject recognition to better reflect the photographer’s intent, and helping capture exactly what the photographer wants
- Canon says in-camera automated photo culling and direct transmission of selected images (e.g. to a news agency) will come in the future
- The same technology could be extended to consumer cameras with auto-selected images ready for social media sharing
- Canon plans to expand these AI features across a wider range of Canon products
8. PowerShot G7 X Mark III Limited Edition
- The limited edition G7 X Mark III was released to celebrate the 30th anniversary of the PowerShot line
- Canon says it was not intended as a market test for reviving the compact expert camera range
9. Canon AE-1 50th Anniversary / Retro Camera
- 2026 marks the 50th anniversary of the iconic Canon AE-1
- Canon says they currently have no plans to celebrate this milestone in any special way
- Canon acknowledges that honouring tradition is important but says they must also adapt to the times and continue to evolve
10. The Future of Photography – 2D to 3D
- Canon believes the next major shift in photography will be the move from 2D to 3D
- Canon says true reality involves more than just an image — sound, temperature, wind, smell — and envisions a future device capable of recording all of these elements
- AI and deep learning will accelerate technological development, though Canon cannot say how much will be integrated within the next 24 months
- Canon sees potential for AI in camera operation and user interfaces, for example voice commands, but not for image generation
11. Analog Concept Camera
- The Analog Concept Camera shown at CP+ 2026 originated from a Canon designer who proposed the idea internally
- It was described as a spontaneous, grassroots initiative within Canon
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Canon EOS R1: B&H Photo / Amazon / Adorama
Canon EOS R5 Mark II: B&H Photo / Amazon / Adorama
Canon EOS R6 Mark III: B&H Photo / Amazon / Adorama
Canon RF 14mm f/1.4L: B&H Photo / Amazon / Adorama
Canon 7-14mm f/2.8-3.5 Fisheye: B&H Photo / Amazon / Adorama
Canon 45mm f/1.2 STM: B&H Photo / Adorama / Adorama











