Cameras
As for interchangeable-lens cameras, demand is stable thanks to needs of professionals and people who enjoy shooting still images as well as the needs of SNS users to shoot video. Additionally, demand was stimulated by the investment of each company to expand sales. As a result, the size of the market in 2024 was 6.3 million units, which exceeds last year. And in 2025, we expect it to be around the same level.
In addition to launching two new models in the second half of the year, the EOS R5 Mark II for professionals and enthusiasts and the EOS R1, our flagship model, we also conducted sales promotions for entry-class models. As a result, net sales of cameras in the selling season fourth quarter increase 14.6%, resulting in a 6.5% increase for the full year.
In 2025 as well, our plan is to expand sales of full-frame models, mainly the EOS R5 Mark II and EOS R1, which will raise our average selling price and lead to an increase in RF lens sales.
Additionally, due to the spread of SNS, the popularity of compact cameras that can easily capture images that differ from those of smartphones is growing among young people. As a result, we are seeing a buildup of orders, mainly for higher priced models like the PowerShot G7 X Mark III. We aim to expand overall camera sales by 8.4% through increased production and supply.
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