Author Archives: Louis Ferreira

CP+ 2026: Sigma CEO Kazuto Yamaki on Unprecedented Lens Demand, APS-C, AI, and Market Trends

Sigma 15mm f1.4 DC DN Contemporary: B&H Photo / Amazon / Adorama Sigma CEO Mr. Kazuto Yamaki was interviewed by Phototrend at CP+ 2026. You can find a translated summary of the entire interview below or check out the French interview here. 1. Company Overview, Operations & Production Strategy High Output Pace: In 2025, Sigma launched eight lenses and one […]

Posted in 3rd Party Lenses, Interview | Tagged | 2 Comments

KASE AF 150mm Reflex f/5.6 For RF and EF Mount

KASE showed off a mirror autofocus lens at CP+ 2026, the KASE AF 150mm Reflex f/5.6 for E, RF, and EF mount. This lens is likely APS-C, so it is more like a 225mm and it might also be for the Fujifilm X mount. I have always enjoyed mirror lenses, even though the donut bokeh […]

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Canon Saving Sunday

Canon PowerShot V1 Mirrorless Camera (Save $180): B&H Photo / Amazon / Adorama Canon EOS RP Mirrorless Camera (Save $200): B&H Photo / Amazon / Adorama Canon EOS R100 Mirrorless Camera (Save $100): B&H Photo / Amazon / Adorama Canon EOS R50 Mirrorless Camera (Save $100): B&H Photo / Amazon / Adorama Canon EOS R10 Mirrorless Camera (Save $100): B&H Photo / Amazon / Adorama Canon EOS R8 Mirrorless Camera (Save $200): B&H Photo / Amazon / Adorama Canon EOS […]

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Megadap M2RF Autofocus Adapter (Leica M to Canon RF) Coming Soon

Megadap announced the world’s first Leica M lens to Canon RF autofocus adapter the Megadap M2RF Key features of the Megadap M2R: True Autofocus on ANY Leica M lens – advanced motor-driven helicoid delivers fast, precise focusing Full Canon Dual Pixel AF power – Eye Detection, Subject Tracking, Face Priority & AF-C all work natively […]

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Atomos Announces Ninja RAW

Atmos Ninja RAW: B&H Photo / Amazon Atomos Announces Ninja RAW ProRes RAW recording and precision monitoring in an affordable and compact 5-inch form factor. CP+, Yokohama, Japan – 26th February 2026: Atomos today announces the launch of Ninja RAW, a 5-inch HDR monitor-recorder designed to give filmmakers, content creators, and broadcasters an uncompromising and affordable tool for high-quality acquisition […]

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Patent Application Reveals Canon 28-45mm F1.2 and 35-70mm F1.4

Patent Application Reveals Canon 28-45mm F1.2 and 35-70mm F1.4! A new patent application, P2026033938, has surfaced, hinting at two incredibly exciting, and dare I say, ambitious, lenses from Canon: a 28-45mm F1.2 L USM and a 35-70mm F1.4 L USM. If these lenses ever make it to production, they would be the world’s first full-frame […]

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