Category Archives: Press Release

Canon Has Automated Production Lines For Cameras And Lenses

By Louis Ferreira | Published: April 20, 2025

Robots and AI are coming for us all, but Canon is ahead of the curve, announcing it has begun using robots for assembling cameras and lenses in its 2024 annual report: Productivity Improvements Through Automation and In-House Production Canon aims to achieve further production efficiency by leveraging technologies cultivated in different businesses regardless of divisions […]

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TIPA Awards 2025: Canon EOS R5 Mark II BEST FULL FRAME HYBRID CAMERA and Canon RF 16-28mm f/2.8 IS STM BEST WIDE-ANGLE ZOOM LENS

By Louis Ferreira | Published: April 19, 2025

TIPA WORLD AWARDS 2025 BEST FULL FRAME HYBRID CAMERA Canon EOS R5 Mark II This upgraded pro and very advanced enthusiast camera utilizes the latest technology in connectivity, controls and recording options. Its new 45MP stacked sensor offers high precision autofocus with selective eye control, even for photographers wearing glasses, and numerous clever and useful […]

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Canon Price Increases Are Coming Soon

By Louis Ferreira | Published: April 12, 2025

Photorumors is reporting that Canon will announce price increases soon due to President Trump’s tariffs. It sounds like they are running out of stock in the United States, which will lead to some interesting pricing over the next year to come. As always, I find it offensive to scare people into buying, but it is […]

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How Trump’s Tariffs Could Impact the Camera Industry—Separating Fact from Clickbait

By Louis Ferreira | Published: April 3, 2025

Before addressing the details, let me clearly state that I strongly oppose exploiting global disruptions to drive profits, especially within photography media. While we are a small business and genuinely appreciate it when our readers click affiliate links, using fear tactics to prompt premature camera purchases is unethical. Unfortunately, some larger competitors are currently employing […]

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Canon Launch Event March 27th: Canon EOS R50V, RF 20mm F1.4L VCM, RF-S 15-30mm, and More

By Louis Ferreira | Published: March 24, 2025

Canon will be holding an event on March 27th where they will likely release the EOS R50V camera for $649/$849, the RF 20mm F1.4L VCM for $1,699, and the RF-S 15-30mm for $329 new kit lens Canon opens new product experience appointments on March 27. It is reported that Canon is about to release the […]

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BCN: Canon EOS R50 Takes The Top Sales Spot Back

By Louis Ferreira | Published: February 15, 2025

According to BCN, one of Japan’s largest sales trackers, the Canon EOS R50 knocked the Sony ZV-E10II out of its top sales spot. Canon currently is in second place with 26.3% of camera sales. In January 2025, Sony led the market in unit sales share by manufacturer, maintaining the top position for the third consecutive […]

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