Laowa 15mm f/4.5 0.5X Wide Angle Macro Announced

By Louis Ferreira | Published: May 16, 2025


Laowa 15mm f/4.5 0.5X Wide Angle Macro RF:
B&H Photo / Venus Optics

Laowa 15mm f/4.5 0.5X Wide Angle Macro EF:
B&H Photo / Venus Optics

Introducing the Laowa 15mm f/4.5 0.5X Wide Angle Macro lens, covering full-frame sensors to provide a versatile and compact lens option for capturing stunning wide angle macro shots. The 1:2 Macro function, along with excellent sharpness and color fringing control, ensures that your images are crisp and clear. Its lightweight and compact design of 0.68lb/ 308g along with the detachable lens hood also makes this lens easy to carry and use on the go. Whether you’re shooting landscapes, architecture, or for regular content creation, the Laowa 15mm f/4.5 0.5X Wide Angle Macro is a versatile option that can cover it all.

Auto-Aperture: Sony E, Nikon Z, Canon EF
Manual-Aperture: Nikon F, Canon RF & L Mount

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The Canon PowerShot SX740 HS is Now Discontinued

By Louis Ferreira | Published: May 13, 2025


The Canon PowerShot SX740 HS is now discontinued. There are still some marked-up cameras left on Amazon, but retailers like B&H Photo have requested assistance as an option at this time.

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B&H Photo’s Bild Expo NYC 2025 2025: Register Now For Free (June 17-18)

By Louis Ferreira | Published: May 11, 2025




B&H Photo’s Bild Expo registrations have begun, and you can register to attend for free. The 2025 Bild Expo by B&H Photo will take place in Javits Center, NYC, from June 17 until June 18, 2025. Here is the list of participating companies:




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TTArtisan 35mm F1.4 Tilt Announced

By Louis Ferreira | Published: May 9, 2025


TTArtisan announced that the TTArtisan 35mm F1.4 Tilt lens for Canon R-Mount which can now be ordered on Amazon.

  • Creator’s Favorite:With a tilt lens, real houses turn into tiny toys, cars become scale models and even people look like building block toy.Miniature-look videos are taking over social media, and now you can create your own with TTARTISAN’s tilt lens.
  • Focus Area not Parallel to CMOS:With the tilt function of a tilt lens, even at the same aperture, you can achieve sharp focus on diagonally positioned or receding subjects, delivering greater control over the plane of focus.
  • Focus Area Parallel to CMOS:Without tilt, this lens performs like a standard 35mm F1.4 lens. At large apertures, only subjects on the focal plane stay sharp, while the rest melt into creamy bokeh.
  • F1.4 Large Aperture:The F1.4 aperture creates beautiful bokeh, effortlessly capturing the ambiance of night scenes and shallow depth of field.
  • Control The Focus:With a tilt lens, you can keep one eye in sharp focus while letting the other blur, creating a unique and artistic portrait style.





 

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Canon RF 75-300mm f/4-5.6 Shortages Due To Supply Chain Issues

By Louis Ferreira | Published: May 7, 2025


The Canon RF 75-300mm f/4-5.6 is only available overseas at this time, but Canon has announced the lens will be in very short supply. This might be why the lens didnt launch in the United States.

Apologies and information regarding product supply status

Release date: May 7, 2025

Thank you for your continued patronage of Canon products.

We are currently experiencing delays in delivery for the following products due to the large number of orders we have received. We sincerely apologize to our customers and business partners for the inconvenience this has caused. We will continue to take measures to ensure a stable supply of products so that we can deliver the products as soon as possible. We appreciate your understanding.

Notes

Product Name Availability
  • RF75-300mm F4-5.6
 We plan to ship the products one by one, but delivery may take longer than usual.

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Sigma Announces Price Increases Coming Due To Trump’s Tariffs

By Louis Ferreira | Published: May 6, 2025


We knew these increases were coming, but we still do not know how high prices will go. Sigma is giving us until May 31st to lock in order pricing before prices go up so do not delay if a purchase is in your future.

Sigma lenses can be found at B&H Photo and Amazon.

US Pricing Adjustments Starting June 2, 2025

Dear Sigma customers,

Thank you for your continued support and trust in Sigma. We are are sorry to inform you of an upcoming pricing adjustment to our products, effective June 2, 2025.

Due to the recent implementation of government-imposed tariffs, our costs at Sigma America have increased substantially. We have made every effort to absorb these added expenses, but the sustained impact of the tariffs now necessitates a price increase to ensure we can continue delivering the quality and service you expect.

Key details:

Current pricing will remain in effect for all orders placed and fulfilled by May 31, 2025, subject to product availability.

New pricing will take effect on June 2, 2025, and will apply to all new orders and any unfulfilled items.

We understand this is difficult news to hear, and please know this decision was not made lightly. We have always prided ourselves on delivering unmatched value to our customers, and we are doing everything we can to continue to do that while providing the same service and product excellence.

We sincerely appreciate your understanding and continued partnership.

Sincerely,

Mark Amir-Hamzeh
President | Sigma America

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